Friday, July 1, 2011

The new AMG Selection 2011: First-class accessories with high-tech qualities


    High functionality, fine materials and impressive style characterise the new AMG Selection 2011, which transfers the major core values of the Mercedes-Benz Cars performance brand to exclusive items of clothing and first-class accessories, some of which are hand-made in Germany. The products are available in a business line for the office and commercial environment and a casual range for sport and leisure.


    The visual style of the business line is distinguished by a striking diamond-look – this diamond embroidery also lends the interior of the AMG twelve-cylinder models S 65 AMG and CL 65 AMG a fine, sporty ambience. Further characteristic features of the AMG Selection 2011’s business line include high-quality materials, sound handcraftsmanship and elegant, high-calibre chic. With a successful day at the office in mind there are items such as a functional laptop trolley suitcase in leather/nylon with variable interior compartments for clothes, a laptop and cable compartment plus wheels with AMG styling, a business bag made of cotton and calfskin, also with practical interior partitioning and further clever details or a non-crease business shirt with a tone-in-tone AMG logo embroidered on the breast pocket.

    Further stylish business accessories, some of which are hand-made in Germany, such as a lavishly styled documents case with credit card and organiser compartments – offering room for an iPhone®/Blackberry® and a pen holder – a matt-finished aluminium retractable ball-point pen, a wallet, a key case plus a credit card holder round off the range for everyday business life.
    Carbon is the distinctive, high-quality theme running through the casual range. Items of clothing and accessories boast either a chic and trendy carbon-look or in some cases they have even been trimmed with this high-tech material.

    Bacteria-inhibiting carbon fibres, for example, have been woven into the fabric of the functional T-shirts. The sports and leisure items in the AMG Selection 2011’s casual range also include practical windcheaters, polo shirts and caps for women, men and children. This assortment of stylish products includes the compact or full-size umbrella with a leather handle, Teflon® coating, fibre-glass ribs and an embossed AMG logo, plus a leather sports bag, a key case and ring in carbon fibre/leather (hand-made in Germany) plus a matching lanyard in a sophisticated AMG-look.

    For model car enthusiasts the AMG Selection 2011 also offers the gull-wing SLS AMG as high-quality 1:87, 1:43 and 1:18 scale models.








    Source: Daimler AG

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