Ken Paves The Power of Now In Color (Red)

As a redhead (again), I am always on the lookout for ways to brighten and extend my color - realistically. Coating my hair in bright red gel isn't going to work for my style. Neither is spraying in some sort of color. Or dusting in some weird powder. All of these change the texture of my hair for the worse, and the color payoff doesn't last, flakes off or comes off on my clothing. Getting caught in the rain plain stinks. And at the rate my roots need covering, I need all of the help I can get.

Enter my newest must-have hair product, Ken Paves The Power of Now in Color. This leave-in treatment helps strengthen hair while adding a sheer color gloss. You can use this product in a ton of ways:

• Add to hair before conditioning and rinse out, for the lightest color application
• Add to towel dried hair to add a punch of color
• Use a Q-Tip or an eye brow brush to cover roots
Before you take the leap, here are a few things you should know. Invest in some reusable gloves. Otherwise, some slight staining to the hands may occur. This is basically hair color in a bottle (with no exposure to air, so no weird, purple looking dye), so don't say I didn't warn you. Obviously, if you do this in the shower, you won't stain your hands. If you don't use gloves and wash immediately, you'll be fine as well. But, if you're going to worry about it, just use the gloves.


(Here is my hair before using the Power of Now In Color.)

The next thing you should know is that, like Wen, using this product may take a bit of practice to figure out what works best for you. The first time I used it, I chose the towel-dried hair method.

Obviously, I used the red. I used way too much and my hair came out slightly stiff. Think of this as a colored styling creme that helps protect your hair. Too much styling creme equals hair that doesn't feel quite right.

The next time I tried it, I used it in the shower and got slightly less color, but I still liked the benefits. My hair had a slightly redder tone to it, but it wasn't incredibly noticeable to anyone besides me (I study my hair color in the mirror. I can't be alone in this, can I?)

My favorite way to use this? Add to towel-dried hair and then apply it to the roots with the brow brush over dry hair. Still, a little goes a long way, so it may take you a few tries before you get the method right.


(Here is my hair after using The Power of Now In Color)


I love this color. I've used it every day for two weeks, even taking it on a business trip where a tiny overnight bag was required. It adds a natural red gloss to my hair. It doesn't look fake or totally change the color of my hair. If you expect it to do that, it won't. It will add a slight reddish gloss to the hair, making it look slightly richer, while giving you a bit of styling creme assistance.

I can honestly say, as long as he makes it, I can see me buying this. You can check it out on the Q. If your hair fades between salon visits, this is definitely worth trying out.

This was sent to me for the purpose of review. Ken Paves does not test on animals.

Subscribe and never miss a thing! Disclosure/Disclaimer Statement. Makeup, beauty, skincare reviews & more! Copyright 2009-2010, Gouldylox Reviews. All Rights Reserved.