Win Arrojo Products to Lavish Your Locks!

By Anne Houseman, of Beauty Xpose





Between freezing temps, hat hair and frizz-inducing snowfall, your hair is just begging for a pick-me-up. ARROJO Studio is to the rescue! The New York City salon will help save your strands from the harsh winter weather, by letting you enter to win these repair-ready hair care products worth about $80:

• ARROJO Gentle Shampoo + Gentle Conditioner - The certified organic and natural ingredients in this sulfate and sodium-chloride free duo (two products) will add all the moisture your dry winter hair can drink up. Plus, it will keep your scalp clean and healthy.

• ARROJO Hair Repair Masque – Filled with keratin––a robust protein and an essential component of a healthy hair shaft –– this deep conditioning treatment adds shine, softness and strength. Use this masque as a weekly restorative, restoring moisture and shine, health and vitality to winter worn tresses.

• ARROJO Hair Creme – Like moisturizer for your hair, this product is gentle, lightweight and great for all hair types. Work it through dry hair for an extra moisture boost throughout the day and to fight static and flyaways. *A BX Favorite*

• ARROJO Frizz Control – Moisture-rich and anti-oxidizing, this styling cream leaves hair frizz and tangle free, while adding smoothness, control, and shine to all hair types

How to Enter

1. In the comments here, tell us about a time you needed to be rescued from a particularly annoying /crazy/hectic/embarrassing situation.

2. Get one additional entry by leaving any comment on the BeautyXpose Facebook page.

3. One winner will be chosen at random on Monday, Jan. 3, at 8:00 p.m. ET, and notified via e-mail.

Good luck! In the meantime, the experts at ARROJO compiled these hair-saving tips so we can all restore and replenish our winter-worn tresses:

• In the shower, always rinse your hair with cold water after conditioning to seal the cuticle and lock in moisture – this will help keep dry, brittle hair at bay.

• Stay away from heat styling to avoid aggravating split ends; try working with your natural texture during colder months. If you do, use lower temperature settings on your tools.

• Wearing hats as we often do in the winter can make hair oily and limp. Make sure to vigorously massage your scalp with your fingers in the shower to break up any excess dirt or oil.

Legalese, Schmegalese:

To be eligible, registrants must be U.S. residents at least 18 years old. The giveaway is open nationwide, and eligibility is at the discretion of BeautyXposé. One winner will be chosen at random on Monday, January 3, at 8 p.m. ET. Contest sponsored by ARROJO Studio. Dates, times, and other contest specifications are subject to change at any time. BeautyXposé reserves the right to alter or cancel the contest for any reason at any time.

Photos: Products – ARROJO Studio; Check box – Gary Mcinnes



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It's Not in Her Nature: New Hair from ARROJO Studio

by guest blogger, Anne Houseman of Beauty Xpose


The hazy nights of summer are on the horizon, and the staff at the renowned NYC hair salon ARROJO Studio are feeling a little retro. To celebrate the free spirit of the 70s, when individuality reigned, they have recaptured the sentiments of the time with the editorial photo shoot, And It’s Not In Her Nature.

Showcasing heavy textures and the intricate mixing of patterns in styling and coloring, the highlight of And It’s Not In Her Nature is the hair. With loose, free-flowing lines and “organic” shapes for a lived-in, sexy feel, the models’ hair features rustic tones of blonde, brunette and auburn, blending slice and weave highlights with single process color for unique color combinations.

The lead stylist for the shoot, ARROJO colorist Antonia Troiano, says she was inspired by today’s sociological climate, which mirrors the 70s in many ways.

“I feel like there’s a certain tone and spirit of today’s time which reflects the emotional energy of that era, particularly with the political and social movements of the 70s,” she explains. “Just as there was back then, current times seem to have a similar strong feeling of hope, change and uneasiness all in one.”

And It’s Not In Her Nature












Products Used (all ARROJO): Set and Style Spray, Holding Spray, Volume Foam, Styling Creme and Texture Paste (all ARROJO).

Hair: Antonia Troiano, Hillary Bilstad, Carmel Lawless

Styling: Antonia Troiano, Kelly Wright (using ARROJO product)

Wardrobe Styling: Antonia Troiano

Makeup: Liz Marz

Photography: Mario Valentino



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Get Vintage Glam Valentine's Day Hair

by guest blogger, Anne Houseman, of Beauty Xpose
It’s Valentine’s Day, and after several painstaking hours, you’ve finally donned just the right outfit, slipped into the perfect jewels, and your smoky eyes would give Sophia Loren a run for her money.
But what to do with your mundane mane?
Get inspired with this “Vintage Glamour” look by ARROJO Studio, the Soho, NYC-based salon owned by expert hairstylist Nick Arrojo, who is featured on TLC’s “What Not to Wear.”
ARROJO Studio’s Amanda Jenkins and Chuck Olson explain how to reproduce the style before your romantic night out.
What You’ll Need:
• Bobby Pins
• Curling Iron
• Bristle Brush
• Shine Spray
• Hair Spray
Go Glam:
Begin in the front of your head, taking a one to two-inch section of hair, and lightly mist with holding spray. Use a medium barrel curling iron to create the curl, then mist again with holding spray. Brush the curl out smoothly with a bristle brush. Wrap the loose curl around one or two fingers and pin in into place on your head. Continue around your head using different sized curling irons for more dimension and various curl sizes. Don’t worry about getting each curl perfect – the messiness of the style is what makes it sexy and wearable. Spritz the finished style with Holding Spray once more (but go easy to keep the look natural), and add Shine Spray to finish for extra glitz.
Work it:
Stay perfectly-coiffed from your first taste of champagne to your last forkful of tiramisu by keeping a mini-sized spray in your bag for quick touch-ups.
PHOTOGRAPHY: Karen Evans
HAIR: Amanda Jenkins and Chuck Olson for ARROJO STUDIO, using ARROJO product
MAKE UP: Kim Baker for PunchArtists, using Bobbi Brown


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Makeup, beauty, skincare reviews & more! Copyright 2010,Gouldylox Reviews. All Rights Reserved.

ARROJO Hair Care Products May be Coming Soon to a Salon Near Yo

By Guest Blogger, Anne Houseman of Beauty Xpose

Hair Guru Nick Arrojo




Last year, we were sad to see one of our favorite hair stylists, Nick Arrojo, move on from TLC’s hit show “What Not to Wear.” But as with many changes, that move translated into a tremendous opportunity for Nick and his team of stylists at the ARROJO Studio in New York City. With a new educational facility for training up-and-coming stylists and the expansion of the ARROJO line of hair care products, it was clear big things were in store for Nick and his fans.

Now, the ARROJO brand is increasing its presence by taking its line of “luxury + performance” hair care products to salons across America through the ARROJO Ambassadors program. The comprehensive line of ARROJO products include shampoos, conditioners and styling products, featuring everyday staples such as Volume Foam, Set & Style Spray, Hair Creme and Hair Repair Masque, which work with virtually all hair types. From our experience with these products, we know that those who will try them are sure to be hooked.




In addition to being able to offer the hair care line, salons that join the ARROJO Ambassadors program (beginning in March) will qualify for additional educational training on the latest hairdressing trends and techniques. So for those of us who can’t make the trek to Nick’s salon in New York City, the ARROJO Ambassadors program is the next best thing.

Find out if your salon is participating in the ARROJO Ambassadors program, and encourage them to join; simply have your hair stylist email info@arrojoproduct.com or call 212-242-7786.

Photos courtesy of ARROJO Studio



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