MAKE UP FOR EVER: New Aqua Liners

The other day I mentioned that bright eyeliners were one of THE trends for summer. MAKE UP FOR EVER just launched a full line of Aqua Liners, waterproof liners full of color and sparkle that are guaranteed to make your eyes pop.




They are available in 16 colors, ranging from silvery-white to pink to liquid gunmetal and everything in between. I was able to check out Diamond Gold, Iridescent Blue Lagoon and Iridescent Fuchsia before they hit the shelves at my Sephora.







Diamond Gold is a lighter color that is best suited for someone with tan or darker skin. This color is gorgeous, and only gets prettier the darker the skin tone. On me, it tends to become a more like an eye highlighter. It can give a really "natural with a bit of oomph" look to my fairer skinned friends.



(The Diamond Gold liner shows up, but only slightly. It's pretty for a natural look.)

Iridescent Fuchsia is honestly a color I don't know how to use. I would imagine that some people can pull off this really pretty pink, but I'm not one of them. It would look really cool if you double-lined your lid, once with black and once with this, using this color to exaggerate the line. (I can't do this on myself because I can't see out of one of my eyes without my glasses. I still need those breakaway glasses or a monocle to fix this problem.)

Iridescent Blue Lagoon is gorgeous. I wouldn't have thought that a bright green would make my blue eyes sing the way it does. It has a little bit of sparkle to it that just works. This is such a pretty color, I can't stop wearing it.






(I have no idea why my one eyebrow is raised. I didn't know I could do that. This is 6 hours after I applied the liner originally. My makeup looks just like it did when I put it on this morning.)

The best part is that these colors don't come off until you take them off. And that's easy with a little makeup remover, water and a wash cloth, with no scrubbing involved. Perfect!

MAKE UP FOR EVER doesn't test on animals. Product was sent for review.

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Big Trend In NYFW 2010 Eyeshadow from MUFE and Estee Lauder

I didn't go to NYFW (I don't have the shoes, as Anne can attest), but from where I sit (reading the press releases) there is a big trend for eyeshadow lurking around the corner for Fall. The question is, will you embrace, experiment or run?

From Make Up For Ever at the Libertine and Yoana Baraschi Shows:






From Tom Pecheux for Estée Lauder at the Derek Lam Show:

Does this shape have a name? Anyone? Bueller? I don't know. To me, it's an elongated and higher eyeshadow cat eye without much shading or blending. I dig the drama, but not the harsh lines. What do you think?

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New from Make Up For Ever: Lab Shine Lip Gloss

Make Up For Ever just released 35 shiny new lip glosses, Lab Shine, on the shelves at Sephora. Created with three different formulas, all colors provide long-wearing shine, hyaluronic acid to hydrate your pucker and a non-sticky texture with a slight apricot scent.

The Diamond Collection gives lips a shimmery finish with colors that are on the natural, sheer side.


Most colors are on the pinky/purple, healthy flush side, along with a few beautiful peachy-tangerine tones.


(Wearing D16, Shimmering Beige)


There are twelve new colors in the Diamond Collection.

The Star Collection has fourteen shades that lend more color to your lips with a medium finish, but have a pearly shine.

These colors range slightly more, from light pink, to praline to violet and coral.


(Wearing s26, Electric Rose)


Some of the colors appear very bright in the wand, but are actually very wearable, flirty and perfect for Spring.

The Metal Collection consists of nine highly pigmented shades that offer full coverage with an intense, chrome finish.


I would suggest wearing a lip liner with these, as the color I tried tended to need a little support as it began to wear off. The Metal Collection come in colors like Onyx, Grey, Tobacco and Cherry.


(Wearing M10, Morello Cherry)



I love these colors to help get you through the next few months of cold weather. I dig the industrial-ness of the looks this particular collection can inspire.

After wearing these colors for a bit, I am happy to report they are not sticky at all and wear for a decent amount of time, as I have come to expect from Make Up For Ever. I barely noticed the apricot smell, which worried me a bit before trying them out. I definitely suggest testing a few of these on your next visit to Sephora or explore them at Sephora.com.


Product was sent for review. MUFE does not test on animals.

Subscribe and never miss a thing! Disclosure/Disclaimer Statement. Makeup, beauty, skincare reviews & more! Copyright 2009-2011, Gouldylox Reviews. All Rights Reserved.

Another Giveaway! Make Up For Ever Rouge Artist Lipstick

In case you haven't heard, Make Up For Ever is giving away loads of their decadent, sinfully colorful and long wearing Rouge Artist Lipstick. I reviewed this earlier in the year and loved it. Check that out here.

They have 160 to give away- that's 10 each day from December 7 - 22nd! Here are the details! Be sure to enter to win - with so many to give away, your chances are pretty good!

This holiday season, MAKE UP FOR EVER is giving the gift of great lips! To celebrate the launch of the brand’s new online Lipstick Shade Finder Tool, 10 lucky make up mavens will win their favorite shade of Rouge Artist Intense Lipstick every day from December 7^th through December 22^nd (that’s 160 winners!).
The unique Lipstick Shade Finder Tool was created to help women everywhere find their perfect shades of red, nude and pink lipstick by taking both hair color and skin undertones into consideration – making it easier than ever to buy lipstick online without actually being able to try it on. To use the tool, first select your skin undertone (there is a guide to help you determine your undertone) and then your hair color. You will receive four pink lipstick recommendations, three red lipstick options, and two nude lipstick selections. The tool was developed internally at MAKE UP FOR EVER and then tested extensively to make sure it offers the best possible selections.
Want to win? Simply try the new Lipstick Shade Finder Tool on the MAKE UP FOR EVER USA Facebook , then choose your favorite shade to be entered to win. No purchase necessary, and 10 winners will be selected from each day’s entrants on December 23^rd.

Subscribe and never miss a thing! Disclosure/Disclaimer Statement. Makeup, beauty, skincare reviews & more! Copyright 2009-2010, Gouldylox Reviews. All Rights Reserved.